Category: Salon Business Building
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How to Manage Your Online Presence and Boost Your Brand
Managing your online presence is key to building a great reputation and a successful business. If you’re like most people, you have several social media accounts, maybe a website, certainly an online booking platform, and post images and videos to support your business. All this activity, and more, creates your online presence, or digital footprint.…
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Want to Boost Your Brand? Ask Clients for a Social Media Post
Asking clients for a social media post is a great way to build your business. These posts are called “customer-generated content,” and they are among the most trusted forms of advertising you can find. When a customer posts about your salon, it’s seen by their followers, most of whom probably don’t know you. So, it’s…
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How to Ask for and Effectively Use 5-Star Reviews
If you want to grow your business, ask your customers for 5-star reviews. Reviews are important in several ways. They can showcase your services and prove you run an active, successful business. Most importantly, they can help potential new customers decide if your salon is right for them. So, ask for reviews often. The more…
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4 Smart Ways to Make 2025 Your Salon’s Best Year Ever!
2025 could be your salon’s best year ever! To make this happen, you need to focus on your business, commit to improvement, and consistently promote your salon. The rewards are great. Your business will provide more money and fulfillment. If growing your business and earning more money is one of your goals for 2025, keep…
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How a Google Business Profile Makes Your Salon More Successful
A Google Business Profile makes your salon more successful. If you don’t have a website, your GBP can establish your credibility, build online visibility, educate customers, and help book appointments. If you have a website, creating a GBP to build your online presence is still important. Therefore, a Google Business Profile (GBP) is essential. If…
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How to Create a Great Referral Program That Delivers New Clients
A great referral program will result in new clients for any salon owner. They are very effective in building a business, and according to an article published in Forbes Magazine, 60% of marketers say that referral programs generate a high volume of leads. Sadly, many salon owners either don’t have a referral program or their…
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How to Successfully Ask for Referrals to Boost Your Salon Business
Knowing how to ask for referrals is as important as asking for referrals. If you read our last blog, “How to Create a Great Referral Program that Delivers New Clients,” you already know how to set up a referral program. Now that you’re all set up, it’s time to ask for referrals to grow your…
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Boost Your Salon Success with these 8 Instagram Tips
Promoting your salon business on Instagram is a proven way to build a successful salon business. As a social media platform, there are several reasons why Instagram is a preferred choice. Not only is Instagram widely popular, attracting millions of users every day, but it’s got the demographics, products, and influencers that benefit all types…
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How Attending a Trade Show Can Quickly Boost Your Business
Attending a trade show is a great way to boost your business. You can learn about new products, pick up new skills, attend important seminars, and meet lots of industry professionals. All this will keep your business current and competitive. Therefore, you should attend at least one show every year. Once you pick your show,…
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4 Ways to Make Your Salon Thrive Now!
We never stop thinking of more ways to make your salon thrive. So, this month, we are covering four more tested things you can do to drive revenue. These include a technology advantage, a client retention strategy, and showcasing your talent. And after all the improvements you’ve made to your business in the past month,…