4 Smart Ways to Make 2024 Your Salon’s Best Year Ever!
2024 could be your salon’s best year ever! To make this happen, you need to focus on your business, commit to improvement, and consistently promote your salon. The rewards are great. Your business will provide more money and fulfillment. If growing your business and earning more money is one of your goals for 2024, keep reading. Here are 4 smart ways to make 2024 your salon’s best year yet.
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Pro Tip from Tim
Building a salon business is hard and requires focus. The best businesses at Bello Salon Suites focus on improvement every day. They always seek to improve their skills and services, create a better customer experience, and promote their brands to a larger audience. I’ve seen talented people go out of business because they need solid plans or a proven direction. That’s why I put together this list of things I know are keys to building a thriving salon business.
1. Marketing is the Key to Success
Whether you have a successful and established business or just starting, you will lose clients. Therefore, you must always look for new clients by marketing your business. Marketing is so important to your success that it should be your main focus outside of providing services to your clients. Plan to spend some of your free time promoting your business every week. There are several ways to promote your business. For example, you can use social media, email, and text messaging. Using several social media platforms, like Instagram, Facebook, TikTok, and Pinterest, as well as email and text messaging, is commonly called Multichannel Marketing. Multichannel marketing is a great approach because you will reach more people and can tailor your promotional messages to each channel.
According to a blog on Business Marketing Engine’s website, “When done correctly, multichannel marketing can be an effective way to reach more consumers and grow your business. The key is to focus on the channels most likely to reach your target audience and create relevant and engaging content.”
The key is consistency. A steady stream of posts, emails, and text messages will keep you and your work front and center, engage with customers, and drive bookings.
2. Try New Products and Sell Them in Your Salon
There is always a supply of new cosmetology products. On top of that, people are always looking for the latest and greatest products to make themselves look and feel great. That’s why offering and promoting new products might attract new clients through your door. Now is the time to try new products. And a great way to find new products is at a trade show.
Trade shows are where product manufacturers launch new products and offer training. Plus, many vendors offer show incentives and deep discounts on products. Plan to attend at least one show this year. While you are there, sample as many new products as you can. Pick the best ones for your business and add them to your backbar. Most importantly, remember to promote what’s new at your salon.
You can create a dedicated retail space within your suite to make more money. Your clients can buy professional products directly from you. That way, they can use them at home in between appointments. Buy the products at wholesale prices, sell them at retail prices, and pocket the difference. It can really add up.
3. Nail Your Consultations
A good consultation is the key to any client relationship. Before any service, get to know what your client wants. You need to fully understand your client’s expectations and agree on the approach and price. Now is a good time to revisit your consultation process. Brush up on the important questions, and to make sure you don’t forget any of them, create a salon consultation form.
4. Stay positive and have fun.
The year ahead is exciting. Now is the right time to set new goals, create positive habits, and work hard to make them happen. However, don’t be too hard on yourself if things don’t go as planned. Expect a few bumps in the road. When you bring a positive attitude, you find ways to enjoy the ride. Your clients will sense your positive attitude, have a more fun experience with you, and will book more appointments.
Conclusion to Make 2024 Your Best Year Ever!
These 4 ways to make your business thrive in 2024 can help take your salon and your life to the next level. Successful businesses don’t happen overnight. They require a lot of work, patience, consistent improvement, and an optimistic owner. Having a great home for your business is another to thrive. And nobody provides a better home for your business than bello Salon Suites. bello Salon Suites offers free amenities you won’t get anywhere else, like our famous rent-free “bello week” to relax and enjoy your success. If you’re looking for a new home for your business, read out blog, 9 Critical Questions Needed to Find the Perfect Salon Suite for Rent. Then check us out. Once you do, you’ll discover that nothing compares to bello.
bello Salon Suites is a collection of 78 custom, private studios for cosmetology professionals in Sacramento, California. Privately owned and locally based, our facility features four stylish lounges and an outside garden for a truly zen-like experience. On top of that, we offer more support and amenities than any other salon suites company in town. For more information, call us or send a text message. Take a tour today and see for yourself. For income potential, perks, and value, nothing compares to bello.
