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A Google Business Profile makes your salon more successful. If you don't have a website, your GBP can establish your credibility, build online visibility, educate customers, and help book appointments. If you have a website, creating a GBP to build your online presence is still important. Therefore, a Google Business Profile (GBP) is essential. If you want your business to show up on Google Maps, help new customers find your salon, and book more appointments, keep reading. Pro Tip from Tim “As the owner of bello Salon Suites, I've seen hundreds of Salons market themselves with varying degrees of success. While social

Knowing how to ask for referrals is as important as asking for referrals. If you read our last blog, "How to Create a Great Referral Program that Delivers New Clients," you already know how to set up a referral program. Now that you're all set up, it's time to ask for referrals to grow your business. Unfortunately, this is the part of the referral process many salon owners like the least. They are often uncomfortable asking for referrals and don't want to appear awkward or desperate. We understand. But asking for referrals doesn't have to be any of those things.

A great referral program will result in new clients for any salon owner. They are very effective in building a business, and according to an article published in Forbes Magazine, 60% of marketers say that referral programs generate a high volume of leads. Sadly, many salon owners either don't have a referral program or their program is poorly executed. If you want to learn more on how to create a great referral program that delivers new clients, keep reading. What Happens in the Real World Many of our business owners at bello refer their clients to other professionals here at bello. If

A strong brand can elevate your salon's success.  While a business can get started overnight, a strong brand takes planning, focused implementation, and years of consistency.  However, the payoff of a strong brand is well worth the time and effort put into building one.  Your customers will be more loyal.  They will spread the word about your business and provide referrals.  Best of all, they are often willing to pay premium prices for the customer experience you provide.  So, if you want to build a strong brand and boost your success, read on. Estimated Reading Time: 5 Minutes Pro Tip from

Promoting your salon business on Instagram is a proven way to build a successful salon business. As a social media platform, there are several reasons why Instagram is a preferred choice. Not only is Instagram widely popular, attracting millions of users every day, but it's got the demographics, products, and influencers that benefit all types of salon businesses. It’s affordable, so everyone can take advantage of it, even salon owners just starting. Best of all, using the 8 Instagram Tips in this article will help you to quickly make the most of the platform. Hair stylists, barbers, nail

Attending a trade show is a great way to boost your business. You can learn about new products, pick up new skills, attend important seminars, and meet lots of industry professionals. All this will keep your business current and competitive. Therefore, you should attend at least one show every year. Once you pick your show, you need to spend time preparing for it. There is a lot to take in at a trade show, and your time is limited. So, if you want some advice on how to make the most of your trade show experience, read on. Pro Tip From