Kickstart Your Salon Business with 6 Tips for Effective Networking

Effective networking can help kickstart your salon business and keep it growing. So, regardless of whether you are just starting or have been in business for a while, networking should be part of your marketing plan. Most people agree that networking is a proven way to reach new customers, gain different perspectives, and share ideas. Unfortunately, many people are reluctant to get out there. According to an article published by the University of Phoenix, “25 percent of working adults don’t network more because they don’t know the best way to go about it.” However, for those who know how to network effectively, it’s clear that it’s a great way to develop and retain business. To find out how to boost your networking skills, read on and learn 6 tips for effective networking.

Why This Blog Will Help You Build Your Salon Business

Beauty industry professionals are usually outgoing. We like exploring new places and meeting new people. We are often curious and enjoy learning new things. That gives us an advantage when it comes to networking. Sadly, networking is something many people shy away from due to fear, not knowing where to begin, or not understanding the process. In last month’s blog, “How Effective Networking Skills Build a Strong Business,” we explained why networking is important and how to develop a networking strategy. As a follow-up, we are offering six tips to help you maximize your networking efforts and grow your salon business.

6 Tips for Effective Networking

1. Go Alone

Attending the event alone will force you to meet other people. It may be uncomfortable at first, but as you meet other people, you can facilitate introductions and make connections. If you go with a friend or colleague, agree to separate during the event so you can focus on your networking.

2. Bring Business Cards

Business cards are relevant for networking because they conveniently provide all your contact information. We like the cards that are printed on the front and blank on the back. That way, you can write a personal note on the back, if needed.

3. Put Your Phone Away

By all means, take your phone. You may need it to help others follow your social media pages. But otherwise, keep the phone out of sight. Resist the urge to bury your nose in your phone, especially when you are not talking to someone else. Looking at your phone creates a barrier and makes you look unapproachable. If you are interested in meeting and connecting with others, which is the whole point of networking, keep your phone hidden at networking events.

If you are interested in learning more about phones and networking, watch the podcast offered by the Successful Salon Academy.

4. Lead With What You Can Offer

Start conversations by introducing yourself, your business, and the skills you can offer. For example, after the introductions, say something like, “I do a lot of social media posting and have developed really strong video editing skills that I can share.” That will start the conversation.

5. Ask For What You Want

At some point in the conversation, say, “I’m interested in creating a marketing plan, but don’t know where to start. I’m happy to help someone learn how to edit video in exchange for advice on how to create a marketing plan.” The person you’re talking to might say, “I can help you with that, or I may know someone who can help you.” If they can’t help you, politely wind down the conversation and move on to others who can help.

6. Follow Up Quickly After the Event

If you find someone who can help you, follow up within one business day. People have short memories, so following up is critical. Send them a quick text or email and tell them you’ll follow up with a phone call for more details. A timely follow-up shows you are serious about your offer to teach them your skill and take them up on their offer in return.

If you network a lot, you’ll meet all types of people. Some will be sincere and follow up. Others will be flakes and fall through. Some will teach you great skills and be inspirational. Others will be disappointing. However, the benefits you gain from effective networking will be well worth the effort.

Conclusion to 6 Tips for Effective Networking

If you’d like to grow your business, networking can help you do it. Today, we presented 6 tips for effective networking. These tips include attending events alone, bringing business cards, and keeping your phone out of sight. These tips will help you stay focused on networking and be open to meeting new contacts. We also suggest leading with what you can offer before talking about what you want. The give and take will show new contacts that you are interested in a mutually beneficial relationship. And of course, be sure you follow up after the event to develop the relationships you started at the event. bello Salon Suites is a great place to develop your networking skills. When you’ve got some spare time, stroll down our halls, start conversations with other beauty professionals, and see what opportunities arise.

bello Salon Suites is a collection of 106 custom, private salon suites for rent to hairstylists, barbers, and beauty professionals in Sacramento, California. Privately owned and locally based, our facility features five stylish lounges and an outside garden for a truly zen-like experience. Additionally, we offer more resources and amenities than any other salon suite company in town, including ample free parking just steps from our front door. Take a tour today and see for yourself. For income potential, perks, and value, nothing compares to bello.