How a Google Business Profile Makes Your Salon More Successful

A Google Business Profile makes your salon more successful. If you don’t have a website, your GBP can establish your credibility, build online visibility, educate customers, and help book appointments. If you have a website, creating a GBP to build your online presence is still important. Therefore, a Google Business Profile (GBP) is essential. If you want your business to show up on Google Maps, help new customers find your salon, and book more appointments, keep reading.

Pro Tip from Tim

“As the owner of bello Salon Suites, I’ve seen hundreds of Salons market themselves with varying degrees of success. While social media is usually the preferred choice for salon marketing, a strong Google Business Profile is just as important. Take the time and effort to create a Google Business Profile and keep it current. The reviews section is especially important, so make sure you respond to any reviews you receive, positive or negative. With a strong profile, more people will find your salon online, and it will help build your business.”

Why Google Business Profile Matters

A Google Business Profile gives your salon credibility, especially if you don’t have a website. New customers who search for your business by name will see your GBP. It will contain lots of helpful information, such as your contact information, hours of operation, pictures of your work, and announcements.

Additionally, a Google Business Profile is crucial for improving your online visibility. When potential customers search for businesses like yours, your profile can help you stand out. It displays your reviews, an essential element influencing a customer’s decision to choose your business over one of your competitors.

Best of all, a Google Business Profile is free, so all legitimate businesses should have a Google Business Profile.

Benefits of a Google Business Profile

1. Enhanced Visibility: Your business can appear in local search results and Google Maps.  This makes it easier for customers to find you.
2. Customer Engagement: Allows customers to leave reviews and ask questions, fostering engagement.

Steps For Setting up a Google Business Profile

Setting up your Google Business Profile is a straightforward process. Follow these steps to get started:

Step 1: Sign In to Google My Business

First, visit the Google My Business website and sign in with your Google account.

Step 2: Add Your Business

Once signed in, click on the “Manage now” button. Enter your business name in the search bar to see if a profile already exists. If it doesn’t, click “Add your business to Google.”

Step 3: Choose Business Category

You must choose one of the categories offered, so find the one that best fits your business. The category helps Google understand what your business offers and improve your chances of appearing in relevant searches.

Step 4: Enter Your Business Location

Since your salon lives within the Bello Salon Suites complex, you will use the bello street address, but you must also use your suite number. Your unique suite number helps Google understand that your salon is a business entity separate from bello Salon Suites.

Step 5: Add Contact Details

Provide complete contact information, including your phone number and website URL, if you have one. If you don’t have a website, add your booking site URL instead. Accurate and current information makes it easy for customers to reach out or learn more about your offerings.

Once you’ve completed steps 1 – 5, be sure to review your information before requesting verification. You can complete steps 1 – 5 anywhere, but when it comes time to verify your business, you should be in your salon.

Step 6: Verify Your Business

Verification is crucial for your profile to go live. The first thing to do is claim your Business Profile. Google offers several verification options, including phone, text, email, video recording, live video call, and US mail. Select the one that’s easiest for you. For more insights on the verification process, read the Google Business Profile documentation.

Optimizing Your Google Business Profile

Now that you’ve set up your profile, it’s time to optimize it for better performance. Google relies on your business profile to help decide how and where to rank the business. To rank high in the local map section, you must curate your Google Business Profile and update it often. Consider it another social media channel, and tend to it just like your Facebook or Instagram Pages. Here are some things to keep on top of:

Business Hours

Clearly state your business hours to let customers know when you’re available. You will get an email from Google reminding you to update your hours during holidays or special events.

Photos

Images can significantly impact customer perception. Upload beautiful photos of your business, products, or services. Stunning images give potential customers a visual idea of what to expect.

Reviews

Encourage satisfied customers to leave positive reviews. If you are unsure how to ask for reviews, read our recent blog post, “How to Successfully Ask for Referrals to Boost Your Salon Business.”  Respond promptly to every review, whether positive or negative. Engaging with your customers shows that you value customer feedback and are committed to improving their experience.

Google Posts

Google Posts lets you share updates, offers, or events directly on your profile. This can keep your audience engaged and informed about what’s new with your business.

Update Business Information Regularly

Ensure that your business information is accurate and current. Regular updates can improve your profile’s visibility and credibility.

Conclusion to How a Google Business Profile Makes Your Salon More Successful

Setting up and optimizing a Google Business Profile will grow your salon business and enhancing your business’s online presence. Follow the steps outlined to set up your profile, claim it, and verify it. Next, you need to update it regularly. Investing time and effort will help your business rank higher in Google’s local map presentation and can help your salon attract more customers. Additionally, it’s the best place to collect reviews and create engagement with your clientele. The team at bello Salon Suites can help you with suggestions for pictures, announcements, and getting reviews for your profile. It’s one of the services and resources we offer to help grow our family of beauty industry businesses.

bello Salon Suites is a collection of 83 custom, private salon suites for rent to hairstylists, barbers, and cosmetology professionals in Sacramento, California. Privately owned and locally based, our facility features four stylish lounges and an outside garden for a truly zen-like experience. On top of that, we offer more support and amenities, like complimentary towel and cape service, than any other salon suites company in town. Take a tour today and see for yourself. For income potential, perks, and value, nothing compares to bello.